If you would like to be found where people expect you...

If you would like to be part of the new online clique... 

If you want to unlock the secrets of online communication... 

 

But if you're afraid that social media is just completely overrated

and that Instagram is definitely the wrong platform for you... 

If you really think it's way too much effort you're putting into it because you're really afraid of wasting your time and think all the new media is nonsense anyway....

 

But you still believe that somehow everybody does it anyway...

And your customers want you to do it...

And you know that it is not as easy as it looks...

 

The truth is that every business needs to be present on social media. 

Every social media platform is constantly evolving and you need to keep up with it. No one can do it alone. And it's not because you can't invest your time in it and create and post content. It's simply because you don't understand how to use the available formats correctly and at the right time. 

 

Without having a really crystal clear understanding of what you're using and when to represent your business, as it exists in reality, on social media, it's just going to go wrong. Our founder, Jasmin Jour, started this all as a hobby in 2013 and was really successful at it. So successful, in fact, that she was suddenly approached by companies and received products. Which she started promoting, which made her even more successful. Which simply led her to the decision to make a business out of it. From which, by the way, she could live very well. Her success led to more and more people approaching her and wanting to start working with her.

 

Be it joint content production, be it building joint references, be it just promotions or being a brand ambassador. More and more people were approaching her and wanting what she had. Her account just exploded. 

Which led her to the idea of making the core idea behind her success available to others. 

That's what we're doing now. We unveil the true secrets of social media, translating any business from the offline world to the new online world and also providing the necessary tool set and know-how to become truly successful as well.

 

This requires the following. 

In the past, you simply created content and posted it randomly. This led to the fact that basically nobody found you and the reactions to your content failed to materialize. Frustration rose and basically you stopped doing all that crap. What remained was a very, very poorly maintained account, which was then found from time to time and actually scared off the people who were now still interested in you, so that they left. 

A better approach would be to first build an understanding of your own business in such a way that you can find the right balance of the available formats of social media and then use it in such a way that you post your content when it is expected.

 

That's going to lead to people really starting to respond to you and you not falling behind. In the past, you created content when you just thought of something or because you just thought something was crazy awesome. Because there was nothing behind it and no common thread, it just led to people simply not understanding what that company actually stands for now. 

What do I get there? Is it a bar? Is it a restaurant or is it just a bistro at the train station? The more people tried to understand what it actually was by scrolling through the posts, the more confused they got.

 

Which simply led to you leaving the profile. And no one came back. 

Today, you create a social media storyline based on your business, how it works. Everything about your business is translated into appropriate posts and in different formats and produced collectively. This leads to people coming to your account immediately understanding what you're about and interest is sparked. Which sooner or later, if you do it right, turns them into followers, which increases your success.

In the past, you just took a photo or video with your phone and put it up without any further editing.

 

Sometimes you also added a few hashtags. You rarely saw a description under the post. This led to you being totally pissed off with your own content production. 

You typically looked for someone to do it for you, which led to the results being even worse. Today, we teach you all the tricks of the trade, which means it takes you massively less time to produce content. We prepare every production really carefully. As a result, all your content is produced in virtually no time at all, with really exceptional results.Suddenly you're enjoying it. 

 

You have to work out a social media representation from your offline business, figure out what to post and when, and in what format. That's what you build your success on. 

What can you do now?

All that knowledge is available on YouTube and the like. So you can scroll through YouTube, look at it all. 

None of it is a secret. There's an incredible amount of social media people saying how it works. It's all publicly available. None of this is secret.

 

The problem will be that after a day at the most of watching YouTube videos, you'll be annoyed because you'll realize that there's a lot of repetition. It's not going to do you that much good and you're going to have to watch more videos to really extract what you really need to do. So it's going to take you an incredible amount of time to understand what format is for what so you can transfer your business there. 

You're simply going to give up on it and let it go. 

Of course you can ask around in your circle of acquaintances if someone, maybe your friend's daughter, has a social media account and knows how it works. 

If she doesn't run it professionally and already has some experience, you'll basically end up with option one.

 

There's nothing left to do but check if this can't be done better and differently and if this is really meant to be. 

So you fall back to the following: you hire a professional agency to maintain your Instagram account, which costs you from €15,000 a month. Then you get all that's written here and hopefully you'll be happy.

Or you can come to Jasmin, make a call and understand the essentials of social media. Always remember that Jasmin has managed to grow by over 50k followers every year and is now at 370k followers. 

So you get a crystal clear understanding of that. When to use what to clearly represent your business online. 

 

Your offline charisma is translated into the online world. Your competitors will wonder how you did it. And somehow it will feel to you like you cheated them. Isn’t that pretty. 

 

How does it all work?

 

1)   Interview 

2)   Formation of topic blocks

3)   Elaborate topics + ask questions as they arise

4)   Collect content ideas for the individual topics / contributions

5)   Elaborate ideas for the individual contributions

6)   Create shot list for the individual contributions

7)   Creation of the production plan

8)   Briefing of the team members 

9)   Organize production day

10) Follow-up of the production 

11) Creation of the content folder

12) Handover